Director: "How does your product engage with audiences" Okay so this might be a long answer.
Off Screen: Go for it.
Director: Our audience is intended to be mainly teenagers and young adults, ages 15-25 who enjoy psychological thrillers and mysteries. It is meant to target both male and female audiences through the broad themes of grief, family, and suspense that we wove into the the deep storyline.
Off Screen: Yeah audiences can definitely feel that.
Director: We used different stylistic choices like unsettling visuals and sounds to sort of instill a feeling of discomfort in viewers. We wanted to kind of condition them in a way to be prepared for what they will see, setting their expectations for the film, and telling them what kind of adventure they will embark on. Although the full mystery is not revealed at first, we use quick cuts and shifting scenes between the real Janus and the replacement to create tension and curiosity. The audience is able to connect to the film on an emotional level and being told through Verena's perspective, audiences can understand and sympathize with her suspicion and confusion. This evolved with the symbolism that is rooted in the storyline and eerie atmosphere, adding deeper meaning for the audiences to interpret. This can be seen in the family photographs, lighting, and even the character's names, Janus and Verena, meaning two-faced, and truth.
Director: "How would it be distributed as a real media text?" Okay, so because it is a smaller and more unknown film, to gain attention and reviews, the opening could be presented at film festivals, followed by releases on streaming platforms to reach wider audiences. Also, the film could be shared on online platforms as well, such as youtube or even on Instagram Reels. These forms of distribution are done on our part to enhance consumer experience and make this film easier to reach to audiences who may not have seen it otherwise.
Off Screen: It's definitely key to appeal to far audiences.
Director: More importantly, the film would need to be promoted a lot to gain more traction in a world that is full of media noise. This could be done through social media marketing like TikTok, Instagram, and trailers on YouTube, to build awareness. Also, paid media tactics, such as teaser trailers could be released showing fun scenes, like the dinner scene, or an unsettling shot of Janus, to intrigue audiences and leave them wanting more. We could also create posters or short clips online highlighting parts of the film that may be interesting to other viewers aside from mainstream audiences. This could hopefully lead to earned media, through word-of-mouth content such as reviews, memes, and reactions online to surround the film with more eyes.
Research:
Our film opening, The Seventh Lie, is meant to attract mainly teenagers and young adults, ages 15-25, who enjoy psychological thrillers and mysteries. The film targets both male and female audiences through broad themes such as grief, family, and suspense that are relevant and applicable to ranging audiences.
The opening hints at a thriller through different stylistic choices such as unsettling visuals and sounds that are intended to instill a feeling of discomfort in viewers. This is meant to condition the audience for what they will see, setting their expectations for the film, and telling them what kind of adventure they will embark on with the rest of the opening. Although the full mystery is not revealed at first, through te quick cuts and shifting scenes between the real Janus and the replacement, feelings of tension and curiosity are created. The audience is able to connect to the film on an emotional level as well, through the story being told from Verena's perspective, allowing audiences to understand and sympathize with her suspicion and confusion. This is further evolved with the symbolism that is deeply rooted in the storyline and eerie atmosphere, that adds deeper meaning for the audiences to interpret. This can be seen in the family photographs, lighting, and even the character's names, Janus and Verena, meaning two-faced, and truth. These symbols and significant contrasts between a perfect family and the disturbing stranger intruding on this innocent family's life makes the audience feel uneasy, but still intrigued and wanting to see more.
Certain production choices further expand on these aspects of the film, such as the lighting in the dark hallway and dim-lighted dinner scene, creating a tense thriller atmosphere that is key to the tone and mood of the film. Camera shots, such as close-ups of the replacement brother add to the interior of his character, making him feel suspicious and overall a dark being. This is paired with the back-and-forth dinner scenes gradually speeding up to build suspense in the editing, alongside sudden screeching sounds and unsettling music to add to the growing tension.
As it is a smaller and more unknown film, to gain attention and reviews, the opening could be presented at film festivals, followed by releases on streaming platforms to reach wider audiences. In addition, the film could be shared on online platforms as well, such as youtube or even on Instagram Reels. These differing forms of distribution are all intended to enhance consumer experience and make this film easier to reach.
More importantly, the film would need to be promoted to gain more traction in a media-filled world. This process could be done through social media marketing such as TikTok, Instagram, and trailers posted on YouTube, to further build awareness. In addition, paid media tactics, such as teaser trailers could be released showing unique scenes, such as the dinner scene, or an unsettling shot of Janus, to intrigue audiences and leave them wanting more to consume. This could be paired with posters or short clips online highlighting certain aspects of the film that may be interesting to other viewers aside from mainstream audiences. This could hopefully lead to earned media, through word-of-mouth content such as reviews, memes, and reactions online to surround the film with more eyes.
Sources:
Provost, R., Rex Provost Rex Provost is an award-winning writer/director based in New York. W, & Rex Provost is an award-winning writer/director based in New York. When he’s not making movies he’s writing about them. (2025). Video: The ultimate guide to film marketing. Retrieved from https://www.studiobinder.com/blog/what-is-film-marketing-definition/
Huntington, S. T. (n.d.). Retrieved from https://medium.com/@DrShaneRRR/the-audience-matters-this-is-how-to-connect-with-them-af548f7ce4af
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