Portfolio Project: Titles and Fonts

 Titles and fonts are very important in filmmaking as they immediately establish the tone, genre, and emotional feel of a film without giving too much away. The are the primary visual element in a film, which tells the audience immediately what to expect from it and what genre it might be. This helps to create anticipation and enhances the narrative. 

In our film opening, my partner and I wanted the title and the fonts to fit not only the thriller genre but also our narrative. For the title, we though of The Seventh Lie, to symbolize the lie that the family is living in with accepting a stranger, while also alluding to the seven stages of green, the first being denial. This is critical as the family lives under the fog of their grief, completely denying the death of the original Janus, and accepting a stranger as a replacement without thinking about it. 

For the font of the title we wanted it to be dark, and fit the artistic style of most thriller movies which is rough and rugged. At the same time we wanted it to appear perfect and meticulous to symbolize the battle that the family is facing between living in ignorant bliss or facing the truth. So, we chose the font "Special Elite" in the color dark blue found on the graphic design platform, Canva. 

For the font of the credits we wanted to keep the font the same as the title to keep a theme and a strict structure throughout the movie, also fitting the symbolic nature of the title and the font. The credits will appear paired with a sequence of photographs of the family, overlayed with classical music to appear joyful. Then the music will quickly shift to intense and scary music with uncanny and unsettling pictures of Janus. Throughout, the font will stay the same, but the color may change to fit the dark colors of the photographs, potentially allowing them to further stand out along with the music.