When given the genre of country music, my group and I immediately began to research country music to better understand the genre. We looked at different artists and watched several music videos, learning about what aspects of country music differentiate it from other genres. When choosing our song, we read the lyrics and began brainstorming storyline ideas that could go with the theme of the song. At the same time, we created the persona for our artist, ensuring that while she fit the role of a country artist, we also made her unique and fit the brand identity that we created.
After creating our artist and coming up with the storyline for the music video, we began discussing the different ways our artist, Oakley Wren, could market and distribute her music. Researching different marketing techniques, we came up with a list of options: Merchandise, websites, social media, and magazine covers/articles. These are some techniques that we will be incorporating in our presentation.
After coming up with her marketing strategies, we began planning our artists brand identity and aesthetic that could fit with the different aspects of her marketing, and music style. We came up with her leaning towards more country pop, while still staying true to traditional country themes with a cowboy hat and boots, and embracing vibrant colors such as pinks, purples, and yellows. This helped us develop the character, while better understanding how we could create different parts of her marketing, such as her website and social media.
